Priv Bradoo
- PhD on a gene discovery
- "Business was for losers"
- Am I empowered?
- Old business school 301
- PGSA 3rd board meeting
- 3 to 13
- Ironed out in retrospect
- New set of challenges
- Ecosystem has to be so entrenched
- Infused into individuals
- Could've been a scientist and could've been entrepreneurial.
- If you don't ask then you'll die not knowing.
- Opportunities exists but you have to put in the effort.
- Hold onto your core.
- Going to clean tech.
- Success is your ability is have a fully rational understanding of the challenges but an irrational understanding if how to overcome it.
- US didn't make sense for Lanzatech. China didn't work out.
- Changed to water clean tech.
- Singularity University
- Entrepreneurship is a mindset not a job
- Goal is to look inside; that there's more than one way.
- Dream big then dream bigger.
- Fail is subliminal. Ask how many times they have failed. If they haven't failed, then don't hire them.
- Learn.
- Let 1000 flowers bloom.
- Branding
- Non-for-profit seed fund for businesses.
- Spark counted as work experience.
Hyperfactory:
- 2001
- Mobile advertising communications.
- Agencies didn't know how big or how fast the mobile advertising would get.
- Realized that the agencies would start to competing against each other so decided to go straight to the client.
- Connect brands with their consumers using mobile SMS.
- Business plan becomes a bog scribble.
- Believed in the vision.
- Checking-in to make site you're going towards the goal.
- Using New Zealand as a test bed doesn't really work.
- Get a foot in with Saachi & Saachi through a friend.
- Dad had to mortgage his house for a quarter of a million dollars.
- Prepared to take the risk to see the rewards?
- Trouble: you have money. Tend to spend it too fast. Lose focus. Went to raise money from the market too late because of the global financial crisis.
- Trim down the business.
- When looking for capital, they got an offer to sell the business to a media company.
- Took one year to wind back and correct the misalignment and different visions and bad hires.
- Unwritten values hampered the hiring process.
- Global benchmarking.
- Time. Start early. The later you start, the more barriers that will come up.
- If the customer wants customized products then you end up being a customized services business.
